Science, let's talk about it

How can we forecast something as dynamic as the weather? What is the most effective approach to explain this process, for example, on the daily news, to millions of people? As a former weather presenter for the Dutch broadcasting organisation (NOS), Gerrit Hiemstra understands that weather forecasting goes beyond merely predicting rain or sunshine, or relaying data. His pivotal role involves translating scientific concepts into messages that enable the average citizen to make well-informed decisions. This is science communication in action. 

Gerrit Hiemstra delves into the crucial role of science communication, drawing from his own rich experiences in effectively translating scientific insights into actionable information within the realms of climate and weather. 

Gerrit Hiemstra is a meteorologist, former weather presenter and entrepreneur. Climate change is the driving force behind his activities. He received the 2021 Dutch Machiavelli Prize (a prize for achievements in public communication) because, according to the jury, he makes the subject of climate change and its consequences understandable to a wide audience. In 2023 he stopped working as a weather presenter to focus on sustainable and climate-neutral construction as an entrepreneur.

This lecture is organised in collaboration with the Faculty of Science and Engineering. 

© foto: Cheeseworks